Playtech, the gambling operator, announced they are partnering up with BetVictor Group to offer brand new casino content to UK customers. This new partnership will mark the companies’ first-ever collaboration in the UK market.
Playtech and BetVictor Group are both leaders in the gambling industry, known for their top-quality software, casino games and sportsbetting offers. As part of their agreement, Playtech’s casino content (including Live Casino) will be available across all brands that belong to the BetVictor Group. Some notable names in that group include BetVictor, Heart Bingo, and PariMatch.
BetVictor Group customers will access all games of Playtech, along with promotions and other entertainment features. Players can also enjoy some unique casino game tables dedicated to the World Cup Qatar 2022, which are being unveiled parallel with the tournament.
Gambling markets expansion – current and future plans
BetVictor Group also plans to enter other markets, such as Ontario (through the BetVictor B2C brand) and Germany (through the BildBet brand). As it looks, there is a potential for future exciting partnerships between these two popular gambling operators and an even more extensive reach to a broader audience. BetVictor and Playtech are all up for safe, responsible gambling, game integrity and innovations. Both operators have thousands of games in their portfolios and are looking forward to even better things in the future.
The VP of Commercial at Playtech, Mr. George Voyatzis, expressed his excitement and how proud he is that his company is partnering with BetVictor. This deal is significant to Playtech, giving them access to a broader customer base with their innovative casino content. BetVictor’s Director of e-Gaming, Turlough Lally, added that the Playtech partnership would greatly help BetVictor with its offerings and product expansion. This promises to be a long-lasting and strong partnership, where both companies can explore and expand into many new markets, delivering top-notch products everywhere across the globe.