Playtech, one of the most prominent iGaming software providers, announced its new partnership with Holland Casino for a new research project in the Netherlands. This project is called “A Safe Bet” and is expected to last four years. The Playtech – Holland Casino partnership will contribute to a better design and evaluation of responsible online gambling promotion among the players. 

This promotion framework will be under the regulation of Erasmus University in Rotterdam, partnering with the University of Amsterdam. The authorities will process the data from Holland Casino’s products powered by Playtech.  

The mutual benefits of Playtech – Holland Casino partnership

In this project, players’ individual needs, risk profiles, and behaviour patterns will be examined to tailor industry tools to meet those needs. The Playtech COO, Shimon Akad, expressed his satisfaction with collaborating with Holland Casino. This partnership will improve the effectiveness and use of the tools they already provide to help customers in safe gambling.

The partnership is based on identifying and evaluating new approaches based on scientific theory in collaboration with academic experts. Petra de Ruiter, the CEO of Holland Casino, also notes that she is sure that the company wants to set an example of responsible and safe gambling.

They strive to create an environment that ensures fair play and responsible behaviour in all online casinos. Also, there is a great deal of importance on social responsibility. For Holland Casino Online, which has been in operation for more than a year, it is crucial to learn from experts to strengthen the prevention policy.

Playtech and Holland Casino already have a strong working relationship. Playtech had first agreed to provide its technology to the Netherlands’ state-owned Holland Casino back in 2014 in anticipation of the launch of online gambling in the country. However, a series of delays to implementing the Remote Gambling Act (KOA) meant the market only launched for igaming in October 2021. 

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