Scientific Games, a leading provider of lottery and gaming products and services, has announced the launch of a new three-dimensional lottery scratch card game in North America. The game uses advanced printing technology called Dimension, which creates holographic-like patterns on the cards. It produces a depth and movement effect, making the circles on the cards appear both above and below the printed game.
Development of Dimension technology
Dimension technology first appeared in Leeds, UK, for use in products related to European lotteries. The new North American branch of the technology is currently operating with the Colorado Lottery, New Mexico Lottery, and the South Carolina Lottery. Their plans are to release the first Dimension games to the public in Spring 2023.
Innovation in game development
John Schulz, President of Americas and Global Instant Products for Scientific Games, said that the company continues to lead the way in specialty and HD digital printing technology to create innovative new lottery games for players. Schulz added that Scientific Games’ global teams explore trends inside and outside the industry. They constantly use analytics and player research groups to test new products. The goal is to create exciting scratch play experiences for lottery players, driving sustainable revenues for lottery good cause funding.
New games using Dimension technology
The card games that use Dimension holographic technology include Cracked Ice and Stella. Scientific Games plans to release an exclusive card called Spheric Lens, which uses the new three-dimensional technology. In addition, the company is currently developing other patterns they plan to release on the market later.
Launching the new 3-D scratchcard game with advanced printing technology is an exciting development for the lottery and gaming industry. Scientific Games is at the forefront of this innovation.
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