Betsson will operate in Mexico under the domain betsson.mx, offering its services in a fully regulated market. Among other things, Betsson will provide online casino games, live casino games, and sports betting. Some of the services will be localized to meet the needs of Mexicans, such as wagering on Parlay bets, Teaser bets, and Moneyline – the most popular betting types in Mexico.
Betsson Group representatives have stated they are thrilled with the Mexico launching, as it is the second-largest gambling market in Latin America. Considering that Betsson is one of the leading operators in the world, this transition will help them improve their services and products even more. They will undoubtedly provide high-quality offerings and the best customer service for Mexican customers.
Latin America iGaming Market – Past and Future
Betsson initially had a soft launch in Mexico in September 2022 but will now ramp up its activities for larger casino tournaments towards the end of the year.
In 2021, Betsson established its operations in Latin America through a gaming hub. It started in Bogota, Colombia, supporting regional growth through localization services.
The Mexican offering is created on a robust technology platform featuring an extensive library of casino games, a sportsbook, a live casino, and other modern features. That promises a competitive advantage in the industry that will likely attract many regional players.
Betsson officials are excited about their growth strategy in the Latin American markets. They are confident that they will take over the market as a number one iGaming provider that Mexican players trust.
Betsson has been active in Latin-American countries since 2008, becoming one of the leading industry players in the region. Over the years, Betsson fully grasped customers’ regional culture and gambling behaviour, which put them in an advantageous position.
Betsson’s revenue from the region has been whopping 25% of the company’s total revenue in the second half of 2022, which is a significant growth compared to the previous year.
