An online arm of Hard Rock International brand, Hard Rock Digital, has entered into a strategic partnership with Playtech, the leading gaming technology company. The partnership deal sees Playtech acquire an 85% stake in Hard Rock Digital for $50 million.
By partnering with Hard Rock, Playtech will be able to expand its presence in the US online gaming market. Hard Rock Digital will also have access to Playtech’s advanced gaming technology and expertise, which will enhance its online gaming services.
Acquisition of stake
In order to expand its presence in the US online gaming market, Playtech has acquired an 85% stake in Hard Rock Digital. In addition to signaling a major shift in the market, this deal brings together two major players to create a new powerhouse.
Playtech’s partnership with Hard Rock Digital will allow it to reach a wider audience in the US market, with Hard Rock Digital’s strong presence in the US gaming industry. As a result, Hard Rock Digital will be able to benefit from Playtech’s advanced gaming technology and expertise. This is expected to lead to an improved user experience and increased player engagement.
The positive outlook of the partnership
Jim Allen, chairman of Hard Rock International, is so happy being in touch with an iGaming giant like Playtech. Hard Rock Digital’s strategic initiative is to expand its online gaming offerings to international markets by this partnership, enabling it to become the first operator to offer a global omni-channel online gaming experience under one distinctive brand.
Hard Rock will continue to lead innovation in the gaming industry and expand their brand globally with this announcement. As a comprehensive, omni-channel offering, Hard Rock looks forward to providing an authentic, digital experience for its global fan base.
Final words for Playtech and Hard Rock Digital deal
Both Playtech and Hard Rock Digital are expected to benefit from the new partnership in the US online gaming market. Hard Rock Digital’s strong brand presence and Playtech’s advanced gaming technology make this partnership an industry leader. To find more news in the iGaming industry, make sure you check the news section at EkstraPoint.com and be up to date with the latest ones.
