Sebastian Giovinco, the once Serie A wunderkind, is appointed as a brand ambassador of BET99. This partnership will go public on Instagram, with a few giveaways for the fans, including signed football jerseys, balls, and other merchandise. There will also be an Instagram Live event, where the former Italian footballer will share his predictions and tips for upcoming football games from the World Cup in Qatar.

On November 27th, the Toronto FC player will also be part of the BET99 football watch party in Toronto, cheering for Canada as it plays its second match at the World Cup. At that match, Giovinco will have his pre-game and halftime analysis with sportscaster James Sharman, which will go exclusive on BET99 channel – BET99TV.

Perfect timing to team up with BET99, says Giovinco

Giovinco says the pairing with Canadian-based sports betting brand BET99 couldn’t have come at a better time. “As the World Cup heats up and Canada makes a run for the first time in 36 years, I’m really excited to join a truly Canadian online sports betting company in rooting for the team. And joining this top-notch roster of BET99 ambassadors is an incredible honour,” mentioned Giovinco. 

Following this novel agreement, BET99 will be able to use Giovinco’s name, profile, and overall image to bolster its marketing efforts throughout the FIFA World Cup and beyond. The ex-Juventus legend will actively participate in various social media activities, as well as offer his own predictions for the upcoming FIFA World Cup matches. 

BET99 continues to dominate with a strong branding strategy

Giovinco is the latest name in the long list of brand ambassadors for BET99, including the NHL All-Star player Auston Matthews, UFC Hall of Famer Georges St-Pierre, and two-time Olympian Alysha Newman.

The CEO of the leading gaming operator in Canada, Jared Beber, showed his excitement about adding the popular football star to their repertoire of brand ambassadors, “We’re thrilled to have drafted Sebastian to the BET99 team, His stature and record in the Canadian and international soccer community are unparalleled, and the insights and excitement that he’ll bring to Team Canada, our players and our platform is a game-changer.”

What’s even more special about this partnership is that Giovinco will take even more pleasure in participating in marketing-based activities as Canada participates in a World Cup tournament for the first time in 36 years.

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