Founded in 1998, Group is an online gambling industry leader and multi-award-winning performance marketing company.

After the gaming commission has issued Group with the correct sports wagering registration, now it will be able to market its products once legal sports betting goes live in Massachusetts at 10:00 am EAT. Operating licenses have been distributed by the Massachusetts Gaming Commission ahead of the March 10 launch.

The actions of Group in Massachusetts

As part of the preparation, launched in March last year, providing Massachusetts bettors with up-to-date legislative updates. Besides acting as a comparison website, the website also provides information about the seven sportsbooks that are ready to launch in Massachusetts. There will be promotional codes, bonus details, and even in-depth reviews included.

Consumers will have access to expert reviews of seven approved online sportsbooks on day one and three more in the future, allowing them to choose the best one according to their needs.

The impact of legal sports betting in Massachusetts

The CEO of Group, Charles Gillespie, is so grateful for the regulation’s decision. According to him, the Massachusetts Gaming Commission’s decision gives them a great chance to accommodate performance marketing activities at the market’s launch.

According to Caroline Smart, the Vice President of Group, the state of Massachusetts allowing legal sports betting in the midst of the playoff run for the Celtics and Bruins is a huge win for sports bettors in relation to March Madness around the corner.

As a result of the competitive market in the Bay State, players will have a wide range of choices and betting opportunities. Their dedicated sportsbooks will provide them with all the resources they need to navigate these exciting times by presenting trustworthy, comprehensive, and up-to-date information about sports betting, as well as reviews of other legal sportsbooks. Group sports-betting portfolio Group provides operators with player acquisition services through its portfolio of websites, reducing their reliance on intrusive advertising. With its international websites, such as,, and, and the new media partnership with Gannett Co., the Group is ready to assist licensed online gambling operators in Massachusetts apart from