Excitement is building among sports fans in Massachusetts. The state prepares to launch legalized online sports betting on March 10, which will be a big day for bettors. BetMGM is one of seven operators launching their respective sportsbooks on the day. And they’ve just announced a high-profile alliance with one of the most beloved organizations in baseball: the Boston Red Sox.
A Win-Win Partnership: BetMGM and Boston Red Sox Join Forces
BetMGM’s Chief Revenue Officer, Matt Prevost, voiced his enthusiasm about the partnership. He said that the Boston Red Sox is one of baseball’s most beloved organizations, and they are thrilled to bring BetMGM to their passionate fan base. They look forward to working together and elevating the gameday experience in Boston.
Troup Parkinson, the Boston Red Sox’s Executive Vice President of Partnerships, also discussed the partnership. He said that given the strong relationship with MGM Resorts, BetMGM was the obvious choice to become the first sports betting partner of the Boston Red Sox. They look forward to them offering sports betting opportunities to its fans safely and responsibly.
Branded Advertising at Fenway Park
Under the agreement, BetMGM will have exclusive branded advertising rights at Fenway Park, the iconic home stadium of the Boston Red Sox. Fans will notice BetMGM signs featured on the Green Monster, the iconic left-field wall, and inside a suite that hosts VIP fan experiences. Co-branded content will also go across the social media platforms of both Boston Red Sox and BetMGM.
MGM Resorts, which co-owns BetMGM with Entain, has had a multi-year partnership with the Boston Red Sox. Not it cements its status as the official casino resort of the team. By partnering with BetMGM, the Boston Red Sox take their relationship with MGM Resorts to the next level. They will provide fans with secure ways to connect with their favorite team end enjoy a safe betting experience. This exciting partnership will offer fans a reliable and safe platform to engage with sports betting, ensuring an unforgettable game-day experience.
Get ready, Boston sports fans – it’s about to get even more exciting!