Celtic, one of the most famous Scottish football clubs, started a new in-stadium sports betting partnership with William Hill.
The benefits of the partnership
William Hill, in partnership with Celtic FC, will operate for the next two football seasons offering sports betting activities at the Celtic Park and the main Celtic stadium.
As a result of the agreement, Celtic fans will enjoy exclusive betting promotions and offers from William Hill on matchdays and earlier. It would benefit satisfying the local community as William Hill has been a part of it for decades. They recently started a new transformed retail store for the fans outside the stadium.
William Hill’s director of media, sponsorship and UK creative director, Liam McKee, also expressed his satisfaction with this partnership. He is contented about this deal because partnering with a football team like Celtic opens up an opportunity for delivering unrivalled retail betting to the Celtic’s fans. It would also be beneficial during this season for Paradise – the Celtic Park’s nickname.
Celtic is a member of the Scottish Premiership and currently has a top position on the points table. Celtic also attended the Champions League this season alongside Shakhtar Donetsk, Real Madrid and RB Leipzig. Adrian Filby, the commercial director of FC Celtic, is also thrilled about this partnership. Collaborating with a leading betting partner like William Hill will bring many new supporters and enhanced stadium experience for the next two seasons.
About William Hill
William Hill is one of the best online betting companies in the world, and it will boost fans’ experience on Paradise. In 1934, William Hill began taking bets on his motorcycle in Birmingham, travelling around the area on his motorbike. Since then, in keeping with the founder’s innovative spirit of betting, William Hill’s company has grown into an international business in the sports betting industry, collaborating with multiple world brands. In 2022, they were acquired by 888 Holdings PLC, one of the world’s leading gaming and betting companies.