Denmark’s online gambling market grew by 8% compared to 2022. The main catalysts responsible for the growth can be attributed to factors such as increased mobile usage, availability of games, and improved marketing strategies. To put things into perspective, the Danish Gambling Authority’s Q4 2022 reported gross gaming revenue (GGR) of the Danish online gambling market was DKK 2.1 billion ($318 million). Keep on reading to learn more about what’s driving this growth.
Mobile devices leading the way
Denmark’s online gambling market has undergone a remarkable transformation in recent years, with mobile devices taking center stage as the most popular platform for online gaming. According to the Q4 2022 report, a whopping 64.3% of the total gross gaming revenue (GGR) was generated through mobile devices, while desktop and tablet devices accounted for just 32.1% and 3.6%, respectively.
This shift towards mobile gaming is driven by the availability of cutting-edge mobile technology and the growing desire among players to access their favorite games on the go. As a result, online gambling operators are focusing their efforts on optimizing their sites for mobile users to offer the best possible gaming experience. This is why we at EkstraPoint strive to provide our members with the latest and greatest in mobile gaming.
Availability of games
The online gambling market in Denmark provides an extensive selection of games, and online slot machines are the most preferred game type, accounting for 63.6% of the total Gross Gaming Revenue (GGR) in the Q4 2022 report. Other popular game types in the Danish online gambling market include online casino games (20.3%) and online betting (15.3%).
The availability of a diverse range of games has been a significant factor contributing to the growth of the industry, attracting a larger audience with various gaming preferences. Based on our own analysis at EkstraPoint, we can confirm that this trend aligns with our own internal analysis based on the shifting interests players have in our competitions.
Improved marketing strategies by operators
Part of the reason for the growth in Danish online gambling is that operators implemented new and improved marketing strategies. These strategies include better utilization of social media platforms and more effective targeting of potential customers, which have helped to increase brand awareness, attract new customers, and encourage existing customers to return to their platforms. As a result, this move has led to a larger user base for online gambling services and has contributed to the growth of the Danish online gambling market.
The Danish online gambling market’s impressive growth in 2022 is a testament to the industry’s resilience, adaptability, and commitment to customer satisfaction. By capitalizing on mobile usage, providing a wide range of games, and implementing effective marketing strategies, the industry has achieved this remarkable feat. And by the looks of things, this trend is going to be maintained throughout 2023 as well.
Keep up with the latest online gaming trends with EkstraPoints’ news and insights. If you’re up for more entertainment, check out our sizzling hot competitions or read some of our comprehensive casino reviews.