Sportradar, the leading sports technology company, releases a new kind of sports betting solution that operates on the grounds of artificial intelligence. The machine learning-driven tool provides a more personalized experience for users and allows operators to gain a better of customer behaviour. Ultimately, it results in better content display for all bettors. 

The launch timing of the “Sportradar Virtual Stadium” solution was just perfect. The tool became available for users right before the start of the 2022 Qatar World Cup tournament. 

Sportradar Virtual Stadium reimagining sports betting

The launch of the “Sportradar Virtual Stadium” social engagement solution, Sportradar paves a brand new way for sportsbook operators to engage with bettors. Here are its most remarkable features:

Furthermore, the Virtual Stadium tool also allows bettors to tailor the social components in their set-up according to their preferences. Users will be able to socialize with peers and engage in friendly debates regarding betting content, pitch action, and pre-match build-up, as well. This is something that all users will definitely get a kick out of.

The Virtual Stadium is now available to operators worldwide

The novel social engagement sports betting platform will allow operators all around the world to nurture online communities. Based on the insights collected from machine learning data, the Virtual Stadium engagement tool will help operators detect customer behaviour and provide a personalized experience enjoyable for all bettors. 

This is what Blaz Zitnik, the Managing Director at Sportradar, had to say about the tool: “Built upon our more than 20 years of experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximize the full commercial potential of this winter’s global soccer tournament. By combining innovative engagement tools with deep end-user insights, operators can deliver a personalized soccer experience that engages their customers for longer periods of time and increases loyalty.

Operators will be able to tweak content preferences while the World Cup tournament progresses to match current trends and interests as they peak in real-time. The benefits of this tool are two-fold, with operators gaining a better understanding of customer behaviour and bettors enjoying a more personalized sports betting experience.