Whopping 50.4 million Americans will wager around $16.0 billion this weekend on Super Bowl LVII. This figure is according to the American Gaming Association (AGA) projections.
Approximately 20% of American adults will place their bets on this weekend’s Philadelphia Eagles-KC Chiefs game, according to the AGA survey of 2,199 adults. It would be a 61% increase on the previous record in 2022, while the American Gaming Association expects that players will wager more than twice as much this year.
Around 30 million adults will likely bet on the big game in online casinos, at a retail sportsbook, or with a bookmaker, up 66% from last year, and 28 million will wager casually with friends or in pool contests, a 50% increase from the previous year.
Record Numbers of Bets Are Coming
According to the AGA, legal wagering has increased fan interest in the NFL. 34% of fans say that NFL betting is much more enjoyable now – with legal wagering expanding across 33 states and Washington, DC.
Each year, the Super Bowl highlights legal sports betting’s benefits: the AGA president and chief executive, Bill Miller, said that bettors are shifting to the protected market, leagues and sports media outlets see increased engagement, and legal operators generate higher tax revenue for US states.
71% of traditional Super Bowl bettors saw a message encouraging safe betting last year regarding responsible gambling. The AGA also found that younger Americans under 35 view responsible gaming messages as necessary for legal wagering.
Parallel to the growing popularity of legal sports betting, the gaming industry is committed to providing quality entertainment, educating bettors, and fighting illegal gambling while working to make the legal market safe, secure, competitive, and sustainable.
Also, 44% of respondents in the pre-game survey said they plan to bet on the upcoming Super Bowl game between the Eagles and Chiefs, suggesting a balanced split among fans.