NeoGames and Intralot proudly launched LotoMinas, the first regulated iLottery and sports betting solution in Brazil. This marks NeoGames’ entry into the Brazilian market, with long-term collaboration with Loteria Mineira.
As part of a multi-year turnkey agreement, NeoGames will collaborate with Intralot do Brasil to deliver a first-class online gaming experience to lottery and sports betting players in Minas Gerais. This is NeoGames’ first large project led by its subsidiaries Aspire Global and BtoBet since their acquisition last year.
Confidence in the Partnership to Advance the Lottery
Moti Malul, CEO of NeoGames, expressed his enthusiasm for the partnership and the opportunity to provide the Brazilian market with innovative digital solutions. The project entails implementing a local cloud-based solution in Brazil using NeoGames’ NeoSphere platform. The platform features a suite of games customized for the local market, a customer relationship management system, and a sports risk management system from Aspire. Additionally, BtoBet has a complete online sports betting solution that will be part of the platform.
Sérgio Alvarenga, CEO of Intralot do Brasil, stated that the partnership with NeoGames is a natural fit. They are confident it will advance the lottery.
Federal Legalization of Sports Betting in Brazil
This groundbreaking news comes just a week after reports that Brazil’s new government is considering the federal legalization of sports betting. Brazil’s Supreme Court recently ruled that the federal government cannot claim exclusive rights to operate lottery games. That has paved the way for each state to promote its lotteries. The launch of LotoMinas shows the companies’ commitment to providing exciting digital solutions for lottery and sports betting in Brazil.
